How to build an inbound strategy inbound marketing ?
There are more and more techniques that allow you to considerably increase your visibility. Among these we find theinbound marketing which continues to seduce by its effectiveness.
Inbound marketing, which’Is this a good thing?
Inbound marketing is the opposite of outbound marketing. In concrete terms, the second technique consists in going towards the customer. Conversely, inbound marketing aims to interest the customer in what you do.
By doing so, you encourage them to come to you by themselves. Thus, you will be able to respond effectively and offer a service corresponding to his request.
What are the important steps to follow to build an inbound marketing strategy ?
To establish this strategy, three key steps must be followed rigorously. Every step is important to reach your goal. In fact, every step you take brings you closer to a better customer base.
First step of the’inbound marketing: Generate traffic on the site
L’inbound marketing is based on a good referencing. The latter must be effective and natural. To do this, you need to target blogs, social networks, corporate sites etc.
This method can greatly increase your visibility if you link the right keywords to sites that are well ranked in search engines.
At the same time, you give your structure a platform on which customers can consult information at any time. However, to achieve this goal, it is necessary to make a consequent positioning at the level of SERPs.
It is also important to know that social networks will have a decisive impact in your inbound marketing strategy. It is therefore channels to use to give more visibility to your products. So, don’t hesitate to publish content regularly to bring customers to your site.
Second step: Turn traffic into leads
The success of the inbound marketing strategy necessarily goes through this crucial transformation. To do this, you need to define a clear strategy to make your site attractive to your customers and prospects. Also, you need to identify how to increase your database. The best way to do this is to use the “call to action” principle.
You must apply this to your website. To do so, diversify the fields present on the platform. You can add new tabs such as “games”, “forum”, “FAQ”, newsletter and a dedicated area for Premium accounts.
However, it is important to keep the user on the basics. Thus, you could attract new customers through these fields and retain the old ones. You must make every effort to have a link with those who visit your site.
You could even contact them discreetly to remind them of the new products you have available. It is clear that by applying this strategy, you will have very quickly positive results.
Third step in building an email list’a strategy of’inbound marketing: Turn the prospect into a customer
The important thing in this stage of the strategy’inbound marketing is to do everything possible to achieve your marketing objectives. To do so, you will need to acquire all the necessary technical tools. You will be able to send emails or SMS.
In fact, all elements of Marketing Automation can be useful here.
This is very important because it will keep your customers informed about what you offer. They will be regularly informed about discounts and anything that can make the difference with your competitors. This way, you create a solid bond of trust with your customers.
The latter will be reassured that a follow-up is offered to them. Here, it is important to make a quality communication to expect positive results.